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Niayana Recordings is a multimedia company that provides audio and visual entertainment to a well targeted, yet diverse, international consumer group. Niayana has firmly committed itself to positive, wholesome, and family friendly material. In delivering such a product there is no compromise of commercial appeal.
Niayana prides itself in the current talent it has attracted, and remains expectant that future prospects will be drawn to its commitment to both artist and consumer alike. True diversity defines those presently on the label. It is this dimension of multigiftedness in writing, performing, directing, and arranging that will breathe continued life and growth into our mutual enterprise.
Niayana is deeply devoted to the concept of “we” in its corporate philosophy. As a company, it views its interest, as well as the artists’, to be synonymous. This is clearly a departure from the norm in the entertainment industry, which all too often exploits an artist – stripping them of their artistic rights for disproportionate corporate profits. The underlying theme at Niayana is to nurture and support the performer. As each succeeds, we succeed.
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